Elevar 3.35 simplifies Shopify setup, expands destination availability, and continues to enhance predictive capabilities across the platform. This release promotes several destinations out of beta, updates Reddit to the latest API version, and introduces new predictive features through Boosted Events and Predicted Lifetime Value.

Sources

• Custom Pixel Now Optional: Installation for Shopify merchants is now even easier. For most setups, manually creating a Shopify Custom Pixel is no longer required during installation, reducing setup time and simplifying onboarding. Merchants who have already completed their installation do not need to make any changes. Existing installations will continue to function as normal.

Destinations

New Public Beta:

• AppLovin: AppLovin is now available as a public beta. Follow this guide to learn how to set up AppLovin as a server-side destination!
• LinkedIn: LinkedIn is now available as a public beta. Follow this guide to learn how to set up LinkedIn as a server-side destination!
• RTB House: RTB House is now available as a public beta. Follow this guide to learn how to set up RTB House as a server-side destination!

Stable Releases:

• X (Twitter): X is now available as a stable destination! Connect Elevar with X to unlock better campaign performance and attribution, fueling smarter targeting and real-time optimization with accurate conversion data. Follow this guide to learn how to set up X as a server side destination!

Reddit:

• API Update: Updated to the latest version of the Reddit API to ensure continued compatibility and reliability for our server-side integration.

Pinterest:

• External ID is now passed with events for those using Elevar client-side event tracking.

Platform

New Boosted Events (Beta):

• Predicted Lifetime Value: Predicted Lifetime Value is now available as part of Boosted Events, helping you better understand the long-term value of your customers and optimize campaigns for future growth. Follow this guide to learn more about Predicted Lifetime Value.
• Comeback Score: Comeback Score is now available as part of Boosted Events, providing predictive insights into which customers are most likely to return so you can build more effective retention and re-engagement campaigns. Follow this guide to learn more about Comeback Score.

Channel Accuracy:

• Server Event Logs: Updated messaging for clarity when visitor consent information is not found and when consent information is found but the consent requirements set are not met. Consent not granted becomes consent information found by requirements not met, and consent not provided becomes consent information not found.