August 19th, 2026
about 6 hours ago by Katie Beekman
This release introduces a new Google Ads integration that uses Google's Data Manager API. Data can be sent from both a browser tag and server-side via the API to the same website conversion action for optimal performance.
All existing Google Ads instances will continue using our legacy integration. However, if you add a new Google Ads destination, you will automatically get the new experience.
The integration can be enabled with new conversion actions to test, or you can pair the server-side data with an existing website conversion action.