Elevar 3.36 brings updates across sources, destinations, reporting, and the platform. AppLovin has officially moved from beta to a stable destination, while a new OpenAI/ChatGPT server-side destination is now available in private beta. This release also includes updates to order processing for the agnostic API source, cleaner campaign attribution for Klaviyo, and more accurate conversion reporting for RTB House and Pinterest. Additional platform updates make it easier to track plan changes and keep Shopify connections secure and up to date.

Sources

• Shopify Source Bug Fix: Resolved an issue that prevented some users from proceeding past Shopify source setup.
• Agnostic API Order Processing: For customers using Elevar's agnostic API source, orders will now be evaluated and processed for either browser or server delivery. Orders received within the merge window will be deduplicated before being passed to destinations.

Destinations

Stable Releases:

• AppLovin: AppLovin has been promoted to a stable destination! Follow this guide to learn how to set up AppLovin as a server-side destination.

New Private Beta:

• OpenAI: An OpenAI server-side destination is now available in private beta. If you're interested in testing, sign up here! This feature is available with Elevar’s fully managed server-only setup.

Klaviyo:

• URL Query Parameters: Query parameters have been removed from URLs passed to Klaviyo. This prevents past and current email and SMS campaign parameters from being included, helping ensure clean and accurate campaign attribution.

Reporting

Attribution Feed:

• Market ID: Market ID is now available as a dimension in the Attribution Feed report, providing an additional way to analyze attribution data.

Conversion Accuracy:

• RTB House: Updated RTB House conversion accuracy reporting to correct an issue that could cause duplicate reporting.

Pinterest:

• To improve the accuracy of Pinterest event reporting, Elevar will now only pass events that contain the required identifiers. If a required identifier is missing, the event will be ignored and tracked as such. This helps maintain clean and accurate reporting while preventing false-positive error alerts.

Platform

Plan History:

• Plan Changes: Plan changes are now recorded in history, providing greater visibility into changes made to an account's plan over time.

Shopify Connections:

• Expiring Access Tokens: Shopify connections have been updated to use expiring access tokens.