Elevar 3.34 focuses on improving onboarding, expanding omnichannel capabilities, and making destination management easier. This release introduces support for POS orders through the API source, brings predicted lifetime value into real-time purchase events, expands Pinterest event coverage, and adds OAuth support for TikTok. We've also enhanced setup guidance for Shopify and API customers, improved destination organization, and expanded Channel Accuracy coverage to help you get more value from your tracking and reporting.

Sources

API Source:

• POS Order Support: API customers can now send point-of-sale orders through the API source, enabling more complete omnichannel tracking and advertising across supported destinations.
• API Customer Recommendations: Best practices have been expanded for API and agnostic implementations to better align with common setup configurations and help new customers get started successfully.

Best Practice Updates:

• Shopify Setup Recommendations: Updated destination best practices help Shopify merchants get started faster with a smoother setup experience.

Destinations

TikTok:

• OAuth Support (New Installs): New TikTok connections now use OAuth authorization for a simplified setup experience.

Pinterest:

• Expanded Event Coverage: Pinterest now supports additional events, including Initiate Checkout, Add Payment Info, Subscription Purchase, Customize Item, Start Trial, Find Location, and Schedule.

Klaviyo:

• Profile Data Improvements: Updates to the Klaviyo destination improve profile data accuracy and consistency.

Reddit:

• Rate Limit Updates: In-app messaging has been updated to reflect Reddit's increased rate limits.

Meta and Snapchat:

• Headless Tracking Improvements: Improved client-side tracking for Shopify headless implementations helps prevent duplicate or missing pageviews when using Meta or Snapchat destinations.

Platform

Destination Management:

• Improved Destination Sorting: Destination instances are now sorted alphabetically within My Tracking, making it easier to locate specific destinations when managing multiple integrations.

Channel Accuracy:

• Expanded Alert Coverage: Channel Accuracy alerts are now available for stable destinations, helping you monitor tracking health and performance across more platforms.