This release is all about cleaner data, broader activation, and smarter optimization. From more reliable event detection to Profit Optimization access and new ad destinations, 3.32 helps you capture higher-quality data and turn it into measurable growth.

Data Layer

Event Detection Improvements:

• Login and Signup Events: Improved selector logic for dl_login and dl_signup ensures more reliable detection of authentication events across sites.
• Product Handle Path Update: Product handle path logic has been updated to improve product identification and consistency across tracking and reporting.

Sources

Profit Optimization:

• API Customers Supported: Profit Optimization is now available for API customers, making margin-based optimization accessible across all setup types. Follow this guide to learn how to configure profit optimization for Elevar API and this guide to learn how to calculate profit margin for optimization for Elevar API.

Destinations

New Public Beta:

• X (Twitter): X (Twitter Ads) is now available as a public beta. Follow this guide to learn how to set up X (Twitter) as a server-side destination!

Google Ads:

• Additional Parameter Capture: Improved server-side parameter capture enhances attribution accuracy for Google Ads.
• API Upgrade: Google Ads integration has been updated to the latest API version for improved reliability.
• Email and SMS Events: Email and SMS events are now supported in the Google Ads destination, enabling more complete funnel measurement.

Google Analytics 4:

• Landing Page Enhancements: Stored landing page is now sent to GA4 to reduce (not set) attributed landing pages in cases where web tags do not load.

Mixpanel:

• Regional Data Storage: Mixpanel now allows a data residency selection, allowing customers to direct their data to data storage location configured with Mixpanel.

Facebook (Health & Wellness):

• Purchase Event Accuracy: Removed the automatic Facebook filter for Health & Wellness events so purchases from Facebook and Instagram Shop sales channels are included by default for more accurate tracking.

Subscription Order Filtering:

• Updated Subscription Defaults: Subscription order filter logic has been updated to better align with Recharge sales channels, improving default filtering behavior across destinations.

Platform

API Onboarding:

• Improved Onboarding Flow: Updates to the sign-up flow, to improve the sign-up experience and guide API customers to our team for an improved experienced.

Consent and Messaging:

• Renamed Consent Error Message: The “Consent Limit Reached” message has been renamed "GCM check limit reached" to indicate when Google Consent Mode has not provided values during the window in which we wait for GCM to provide consent.