3.30.1 November 19th, 2025
about 2 hours ago by Dana Boehm
Introducing Profit Optimization beta. Elevar now supports sending profit value to Meta, Google Ads, Microsoft Ads, and GA4. This enables users to optimize campaigns based on true profitability rather than top-line revenue.
This feature is available for Shopify merchants with current Growth plans above. Follow this guide, How to Configure Profit Optimization, to start optimizing your ads for profit.