# Elevar Documentation > Elevar Docs and How To Guides. Learn how to use Elevar to collect, manage, and send your customer event and conversion data to your analytics and marketing technology tools. ## Guides - [Overview](https://docs.getelevar.com/docs/getting-started-overview.md): Welcome to the Elevar Knowledge Base! - [Getting Started with Elevar](https://docs.getelevar.com/docs/getting-started-with-elevar.md): Learn where to start when joining Elevar by Audiense. - [Getting the Most Value with Elevar](https://docs.getelevar.com/docs/how-to-get-the-most-value-out-of-elevar.md): Validate Elevar’s server-side advantage with concrete checks across your ad platforms, then translate the results into ROI. - [Sources](https://docs.getelevar.com/docs/sources-overview.md): Learn how server-side sources help collect the data you need to ensure accurate conversion tracking for your destinations. - [Elevar Custom Events](https://docs.getelevar.com/docs/elevar-custom-events.md): Learn more about custom events and how to utilize them for the most benefit. - [Requesting Custom Events Best Practices](https://docs.getelevar.com/docs/requesting-custom-events-best-practices.md): Learn more about custom events and how to request them in the app. - [Installation](https://docs.getelevar.com/docs/getting-started-installation.md): Getting Started With Elevar Installation - [How to Set Up Elevar by Audiense ](https://docs.getelevar.com/docs/onboarding-steps-guide.md): Onboarding Elevar Guide - [How to Install the Elevar App in your Shopify Store](https://docs.getelevar.com/docs/how-to-install-the-elevar-app-in-your-shopify-store.md): Learn more about the Elevar by Audiense app and how to install the app in your Shopify store. - [How to Enable the Elevar App Theme Embed](https://docs.getelevar.com/docs/how-to-enable-the-elevar-app-theme-embed.md): Learn how to enable the Elevar by Audiense app theme embed directly in Elevar - [Elevar Support](https://docs.getelevar.com/docs/hubspot.md): Elevar Support Overview - [How to Record a HAR File for Troubleshooting](https://docs.getelevar.com/docs/how-to-record-a-har-file-for-troubleshooting.md): Learn how to record a HAR file for troubleshooting - [How to Collect Console Logs and Browser Traces](https://docs.getelevar.com/docs/how-to-collect-console-logs-and-browser-traces.md): Follow this guide to learn how to collect console logs and browser traces. - [How to Create a Support Ticket ](https://docs.getelevar.com/docs/how-to-create-a-support-ticket.md): Follow this guide to learn how to create and submit a support ticket. - [How to View Support Tickets](https://docs.getelevar.com/docs/how-to-view-support-tickets.md): Follow this guide to learn how to view your support tickets. - [Troubleshooting](https://docs.getelevar.com/docs/getting-started-troubleshooting.md): Elevar by Audiense Troubleshooting - [Google Authentication Issues](https://docs.getelevar.com/docs/why-cant-i-authenticate-with-google.md): Learn more about some of the most common Google Authentication issues and how to solve them. - [Elevar In-App Connection To Google Issues](https://docs.getelevar.com/docs/why-have-my-elevar-in-app-connections-to-google-been-lost-or-removed.md): Learn more about some of the most common issues when connecting Elevar to Google and how to solve them. - [Upgrade](https://docs.getelevar.com/docs/getting-started-update.md): Elevar Upgrade - [Shopify Source Update](https://docs.getelevar.com/docs/how-to-update-to-the-shopify-source-and-theme-app-embed.md): Follow this guide to bring your Shopify Source to date. - [Shopify Source Upgrade Guide for Users with Customizations](https://docs.getelevar.com/docs/how-to-upgrade-data-layer-customizations-to-be-compatible-with-new-shopify-source.md): When upgrading to Elevar's new Shopify Source (a.k.a. Elevar's App Embed), you may need to make modifications to any custom Data Layer code you might have. - [How to Remove Legacy Elevar Code](https://docs.getelevar.com/docs/remove-legacy-elevar-snippets-from-your-code-repository.md): Learn more about legacy Elevar code and how to remove it to ensure proper tracking. - [How to Make New vs Returning User Data Available](https://docs.getelevar.com/docs/how-to-make-new-vs-returning-user-data-available.md): Learn more about user data and how to enable new versus returning user data available for tracking. - [FAQ](https://docs.getelevar.com/docs/getting-started-faq.md): Elevar's Frequently Asked Questions - [Buxton + Elevar Change - Where Can I Learn More?](https://docs.getelevar.com/docs/buxton-elevar-change-where-can-i-learn-more.md): Learn the answers to commonly asked questions about Buxton / Elevar. - [International Tracking FAQs](https://docs.getelevar.com/docs/international-tracking-faqs.md): Learn the answers to commonly asked questions about tracking on International Websites. - [How to Remove Previous Tracking](https://docs.getelevar.com/docs/how-to-remove-previous-tracking.md): Learn how to remove previous tracking. - [Using Google Tag Manager (GTM) with Shopify's Web Pixel](https://docs.getelevar.com/docs/using-google-tag-manager-with-shopifys-checkout-extensibility.md) - [How To Find My myshopify.com Domain?](https://docs.getelevar.com/docs/how-to-find-my-myshopifycom-domain.md): When connecting Elevar to your app, you may need to enter the myshopify.com domain as shown here: - [Can Elevar Help Improve My Site Speed?](https://docs.getelevar.com/docs/can-elevar-help-improve-my-site-speed.md): Learn more about site speed and how Elevar can help to improve your site speed. - [What are the Pros and Cons of Using a Native App vs GTM for Tracking?](https://docs.getelevar.com/docs/what-are-the-pros-and-cons-of-using-a-native-app-vs-gtm-for-tracking.md): Follow this guide to learn more about using the native app versus GTM for tracking. - [Can I Restore My Destination Settings?](https://docs.getelevar.com/docs/can-i-restore-my-destination-settings.md): Learn more about how your destination information is stores and if you can restore your destination settings. - [What Are the Benefits of Joining Elevar?](https://docs.getelevar.com/docs/what-are-the-benefits-of-joining-elevar.md): Learn more about Elevar and the advantages of joining Elevar. - [How To Access an Existing Shopify Store in Elevar](https://docs.getelevar.com/docs/how-to-access-an-existing-store-in-elevar.md): When connecting your Shopify store you receive a message "This Store is already connected" - [Subscription and Billing](https://docs.getelevar.com/docs/billing.md): Elevar Billing Overview - [How to Update Billing Information](https://docs.getelevar.com/docs/how-do-i-update-my-billing-information.md): Learn how to adjust the billing details on your Elevar account - [How To Download Invoice Receipt PDFs](https://docs.getelevar.com/docs/how-to-download-invoice-receipt-pdfs.md): Learn how to download invoice receipt PDFs - [How To Remove Elevar from Website and Cancel Account](https://docs.getelevar.com/docs/how-to-remove-elevar-from-website-cancel-my-account.md): Learn how to remove Elevar from your website and cancel your Elevar Account - [How to Manage Plan and Services](https://docs.getelevar.com/docs/how-to-manage-plan-and-services.md): Learn more about Elevar plans and how to manage your services. - [How to View Usage History](https://docs.getelevar.com/docs/how-to-view-usage-history.md): Learn more about useage history and how to view your useage history in the app. - [FAQ](https://docs.getelevar.com/docs/elevar-billing-faqs.md): Billing Frequently Asked Questions - [Account Access](https://docs.getelevar.com/docs/personal-settings.md): Account Access Overview - [How to Reset My Elevar Password](https://docs.getelevar.com/docs/how-do-i-reset-my-password.md): Follow this guide to learn how to reset your password - [How to Update My Elevar Account Information](https://docs.getelevar.com/docs/how-do-i-manage-my-user-account.md): Learn more about the available account information and how to update it - [Company Settings](https://docs.getelevar.com/docs/company-settings.md): Company Settings Overview - [How to Manage Company Settings](https://docs.getelevar.com/docs/how-do-i-manage-my-company-settings.md): Learn how to manage your company settings - [How to Manage Team Members](https://docs.getelevar.com/docs/how-to-manage-team-members.md): Learn how to add, delete, or edit team members on your account. - [How to Add Websites to Your Company](https://docs.getelevar.com/docs/how-to-add-websites-to-your-company.md): Learn How to Add Websites to your Company in your Elevar account. - [Website Settings](https://docs.getelevar.com/docs/website-settings.md): Website Settings Overview - [Elevar Website History](https://docs.getelevar.com/docs/history-overview.md): Learn more about your Elevar website history - [How to Configure Data Connections](https://docs.getelevar.com/docs/how-to-configure-data-connections.md): Learn how to configure Google and Shopify connections inside your website settings. - [Reports](https://docs.getelevar.com/docs/reports.md): Reports Overview - [Real-Time Activity Report](https://docs.getelevar.com/docs/overview-real-time-activity-report.md): Learn how to track your purchases in real-time. Know what ads are driving purchases and all of the data captured and sent to marketing destinations - [Attribution Feed](https://docs.getelevar.com/docs/how-does-attribution-feed-work.md): Learn what data is displayed in your Elevar Attribution Feed report. - [Overview](https://docs.getelevar.com/docs/server-side-tracking-overview.md): Server-Side Tracking Overview - [What is Server-Side Tracking?](https://docs.getelevar.com/docs/what-is-server-side-tracking.md): Learn more about server-side tracking and how to utilize it - [Getting Started with Server-Side Tracking in Elevar](https://docs.getelevar.com/docs/getting-started-with-server-side-tracking-in-elevar.md): Learn about getting started with server-side tracking up. - [Destinations](https://docs.getelevar.com/docs/destinations-overview.md): Learn more about Destinations in Elevar Server-Side Tracking and how they connect to your integrations - [Technical Details on Elevar's Server-Side Tracking](https://docs.getelevar.com/docs/technical-details-on-elevars-server-side-tracking.md): Learn more how Elevar's server-side tracking works for your store. - [Server-Side Tracking 'Gotchas'](https://docs.getelevar.com/docs/server-side-tracking-gotchas.md): Learn more about Server-Side 'Gotchas' - [Installation](https://docs.getelevar.com/docs/server-side-tracking-installation.md): Server-Side Tracking Installation - [How to Accept Elevar's Shopify Access Request](https://docs.getelevar.com/docs/how-to-accept-elevars-shopify-access-request.md): Learn more account access requirements and how to accept Elevar's Shopify Access Request - [How to Add and Remove Destinations](https://docs.getelevar.com/docs/how-to-delete-a-destination.md): Learn how to delete a destination in your Elevar App - [Web Container Setup](https://docs.getelevar.com/docs/web-container-setup.md): Follow these steps to download and import web containers if your destination has this step - [Customizations](https://docs.getelevar.com/docs/server-side-tracking-customizations.md): Server Side Tracking Customizations - [How to Customize the Purchase Value Sent via Server-Side](https://docs.getelevar.com/docs/how-to-customize-the-purchase-value-sent-via-server-side.md): Learn how to change the purchase value sent via a server-side integration to revenue, subtotal, or product subtotal - [How to Pass Your Own User Identifier](https://docs.getelevar.com/docs/how-to-pass-my-own-user-identifier.md) - [How to Block Orders from Being Sent](https://docs.getelevar.com/docs/how-to-block-orders-from-being-sent-via-my-server-side-integration.md): Learn how to block specific orders from being sent to your marketing destination. - [How to Set Up Action-Based Checkout Funnel Events](https://docs.getelevar.com/docs/how-to-set-up-action-based-checkout-funnel-events.md): Learn how to set up action-based checkout funnel events - [How to Enable the Subscription Purchase Event](https://docs.getelevar.com/docs/how-to-enable-the-subscription-purchase-event.md) - [Tracking ChatGPT Instant Checkout Orders](https://docs.getelevar.com/docs/tracking-chatgpt-instant-checkout-orders.md): Learn how Elevar tracks ChatGPT Instant Checkout orders for Shopify and API-based implementations, including how these orders are attributed in GA4 and Meta. - [FAQ](https://docs.getelevar.com/docs/server-side-tracking-faq.md) - [Status Page: Elevar Incident Tracking](https://docs.getelevar.com/docs/status-page-elevar-incident-tracking.md): This page provides updates on any recent incidents that may impact tracking. - [How Does Elevar Server-Side GA4 Attribution Work?](https://docs.getelevar.com/docs/how-does-elevar-server-side-ga-attribution-work.md) - [How to Generate a New Elevar Access Token](https://docs.getelevar.com/docs/how-to-generate-a-new-elevar-access-token.md): Learn how to generate a new Elevar access token - [How to View Consent Values Passed for Server-Side Events](https://docs.getelevar.com/docs/how-to-view-consent-values-passed-for-server-side-events.md): Looking to see consent values are being used for the server-side events, learn how to view in the browser - [Why Are Web Tags Paused After Setting Up A Destination?](https://docs.getelevar.com/docs/why-google-tag-manager-web-tags-paused-after-setting-up-destination.md): Learn why you'll see paused web tags in to your Google Tag Manager account after setting up a Destination in your My Tracking Page - [What Cookies does Elevar Place on Merchant Websites?](https://docs.getelevar.com/docs/what-cookies-does-elevar-place-on-merchant-websites.md) - [Customer Tag Processing Sunset on June 18th, 2025](https://docs.getelevar.com/docs/customer-tag-processing-sunset.md): Learn why this customer tags are no longer available and how to use customer tag data - [Understanding Boosted Events ](https://docs.getelevar.com/docs/understanding-boosted-events.md) - [Profit Optimization ](https://docs.getelevar.com/docs/profit-optimization.md): Profit Optimization Overview - [Understanding Profit Optimization](https://docs.getelevar.com/docs/understanding-profit-optimization.md) - [How Profit Optimization Works in Elevar](https://docs.getelevar.com/docs/how-profit-optimization-works-in-elevar.md) - [Shopify Profit Optimization](https://docs.getelevar.com/docs/shopify-profit-optimization.md) - [How to Configure Profit Optimization for Shopify Merchants](https://docs.getelevar.com/docs/how-to-configure-profit-optimization.md): Drive profitable growth in your marketing channels by passing profit to your destinations. - [How to Calculate Profit Margin for Optimization for Shopify Merchants](https://docs.getelevar.com/docs/how-to-calculate-profit-margin-for-optimization.md) - [Elevar API Profit Optimization](https://docs.getelevar.com/docs/profit-optimization-elevar-api.md) - [How to Configure Profit Optimization for Elevar API](https://docs.getelevar.com/docs/how-to-configure-profit-optimization-for-elevar-api.md) - [How to Calculate Profit Margin for Optimization for Elevar API](https://docs.getelevar.com/docs/how-to-calculate-profit-margin-for-optimization-for-elevar-api.md) - [Overview](https://docs.getelevar.com/docs/overview-1.md) - [Understanding Session Enrichment](https://docs.getelevar.com/docs/session-enrichment-user-identity-tracking-overview.md): Learn how Elevar recognizes returning user & enriches your data with the maximum amount of user identifiers - [Understanding the dl_subscribe Event](https://docs.getelevar.com/docs/understanding-the-dl_subscribe-event.md) - [Customizations](https://docs.getelevar.com/docs/customizations.md) - [How to Set Up Consent Mode in Session Enrichment](https://docs.getelevar.com/docs/how-to-set-up-consent-mode-in-session-enrichment.md): Need Session Enrichment to be Consent Aware? Follow these steps! - [How to Turn Session Enrichment Off](https://docs.getelevar.com/docs/how-to-turn-off-session-enrichment.md): Learn how to turn Session Enrichment off. - [How to Delete Shopper Data ](https://docs.getelevar.com/docs/how-to-delete-shopper-data-from-session-enrichment.md): Learn how to handle your Shopper Data Deletion requests - [Overview](https://docs.getelevar.com/docs/data-source-overview.md) - [Implementation](https://docs.getelevar.com/docs/data-source-installation.md) - [How to Implement the Shopify Source](https://docs.getelevar.com/docs/how-to-implement-the-shopify-source-on-your-shopify-store.md): Follow this guide for Plus, Non-Plus, and Headless Shopify Stores - [How to Implement the Non-Shopify Subdomain Source](https://docs.getelevar.com/docs/implementing-the-non-shopify-source.md): How to install our attribution tracking for non-shopify landing pages and headless sites - [How to Assign Elevar an Admin Role in Shopify](https://docs.getelevar.com/docs/how-to-assign-elevar-an-admin-role-in-shopify.md) - [Shopify Markets](https://docs.getelevar.com/docs/shopify-markets.md) - [Implementation](https://docs.getelevar.com/docs/shopify-markets-implementation.md) - [What is Shopify Markets?](https://docs.getelevar.com/docs/what-are-shopify-markets.md): Learn what Shopify Markets are and how to utilize them - [How to Implement Shopify Markets on a New Shopify Source](https://docs.getelevar.com/docs/working-how-to-implement-shopify-markets-on-a-new-shopify-source.md) - [How to Implement Shopify Markets on an Existing Shopify Source](https://docs.getelevar.com/docs/how-to-implement-shopify-markets-on-an-existing-shopify-source.md) - [How to Implement Shopify Markets in a Live Destination](https://docs.getelevar.com/docs/how-to-implement-shopify-markets-in-a-destination.md): Learn how to implement Shopify Markets in a destination - [Troubleshooting](https://docs.getelevar.com/docs/troubleshooting-shopify-markets.md) - [How to Approve Permissions for Shopify Markets](https://docs.getelevar.com/docs/how-to-approve-permissions-for-shopify-markets.md): Learn how to approve permissions for Shopify Markets - [How to Disable Shopify Markets](https://docs.getelevar.com/docs/how-to-disable-shopify-markets.md) - [FAQ](https://docs.getelevar.com/docs/faq-shopify-markets.md) - [Update](https://docs.getelevar.com/docs/data-source-update.md) - [How to Grant Elevar Customer Data Access from Shopify](https://docs.getelevar.com/docs/how-to-grant-elevar-customer-data-access-from-shopify.md) - [Customizations](https://docs.getelevar.com/docs/data-source-customizations.md) - [Understanding Order Tags](https://docs.getelevar.com/docs/utilizing-order-tags.md) - [How to Locate and Automate Order Tags in Shopify](https://docs.getelevar.com/docs/how-to-locate-and-automate-order-tags-in-shopify.md) - [FAQ](https://docs.getelevar.com/docs/data-source-faq.md) - [What are my Options for Tracking New vs Returning Purchasers in Shopify?](https://docs.getelevar.com/docs/what-are-my-options-for-tracking-new-vs-returning-purchasers-in-shopify.md) - [How to Ensure your Elevar Tracking Carries Over to your New Shopify Theme](https://docs.getelevar.com/docs/how-to-qa-tracking-after-launching-a-new-shopify-theme.md): Just relaunched your website? Here's how to ensure your Elevar Tracking carries over to your new Shopify Theme. - [How to Add