The Rakuten App does not allow you to separate use of the Catalog vs the Pixel in the app. You can either use another software for your Rakuten Feed Management like GoDataFeed or continue to use the native app for your Rakuten tracking.
Without a single line of code and done in minutes, Elevar helps you implement your Rakuten Conversion Tracking Tag for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.
Plus – these templates come with built-in monitoring so you’re the first to know when a tag breaks and risks impacting your campaigns.
This integration supports the standard conversion tracking available with your Rakuten Advertising account.
Rakuten is a global cash-back shopping experience for consumers to shop, spend, and earn rewards. Brands can list products for shoppers to explore and purchase. Learn more about Rakuten Ads here.
Inside of your Elevar account, go to Pre Built Tags > Rakuten.
Update your Rakuten merchant ID in the tag settings shown below.
Download the container and save to your computer.
Next up, go to your Google Tag Manager Account container > Admin > Import.
Be sure to select Merge container, not overwrite.
Once you’ve imported, verify your Merchant ID variable is accurate.
Rakuten will supply a unique sitewide tracking code for your store that is unique to your account.
Once you have that you can copy into Base Tag that you just imported into GTM.
Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.
Follow this guide to disable Rakuten App in Shopify.
NOTE: Rakuten App does not allow you to separate use of the Catalog vs the Pixel in the app. You can either use another software for your Rakuten Feed Management like GoDataFeed or continue to use the native app for your Rakuten tracking.
Any app that creates a fetchable/sendable GMC compatible feeds will be acceptable. Speak with Rakuten about this and ensure you've removed the Rakuten app from your Shopify store if this was your legacy method of tracking. Also ensure that your product feed product ids match what you've chosen to send for product identifiers in your Elevar app.
Updated 5 days ago