How to Configure the New Expanded Standard Events

Overview

Follow this guide to learn more about the new expanded standard events and how to configure them in your destinations and push the events to the data layer.

Understanding the New Expanded Standard Events:

EventDescription
Add to WishlistTrigger when a visitor adds to wishlist on your website.
Complete QuizTrigger when a visitor completes a quiz on your website.
Customize ItemTrigger when a visitor customizes a product on your website
Start TrialTrigger when a visitor selects to start a trial on your website.
Find LocationTrigger when a visitor searches for a store location on your website
ScheduleTrigger when a visitor schedules or reserves something on your website

Destination Compatibility:

The table below shows which destinations support each new expanded standard event.

EventMeta (Facebook)Google Analytics 4TikTokKlaviyoGoogle AdsMicrosoft Advertising (Bing)PinterestSnapchatRedditTwitter
Add to Wishlist X XXX X XX X
Complete Quiz X XXXX X
Customize Item X XXX X
Start Trial X XXXX X X X
Find Location X XXXX X
Schedule X XXXX X X

How to Enable the New Expanded Standard Events

Access Destination:

  • Begin on the Elevar homepage and use the left-hand navigation menu and click on the "My Tracking" tab.
  • Locate and click on the desired destination.
    • (See Figure 1)

Step 1 screenshot

_Figure 1_

Access Customized Event Settings:

  • Once in the desired destination, use the Setup Steps box to locate and click on the "Events" tab.
  • Navigate to the section of the page titled "Events" and click on the "Customize settings" button.
    • (See Figure 2)

Step 2 screenshot

_Figure 2_

Enable Events:

  • Navigate through the list of custom events and select the desired events for either the web or the server (e.g., Add to Wishlist, Customize Item, Complete Quiz, Start Trial, Find Location, Schedule).
  • Once you have selected the desired standard events, be sure to click on the "Save" button located at the bottom of this section. An additional pop-up confirmation window will appear titled "Are you sure?". Click on the "Yes, Save Changes" button located in the bottom right-hand corner of the window.
    • (See Figure 3)

Step 3 screenshot

_Figure 3_

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NOTE: Elevar Client Side Tracking versus Google Tag Manager for Web Events

If you are using the Elevar Client Side tracking and you select the "Web" option for the desired events, there is no further setup required.

If you are using Google Tag Manager for client side tracking, then you will need to redownload the web container and update it in your GTM workspace to see the new standard web events.

Push Standard Events in your Data Layer:

Access Dev Console:

  • Once you have enabled the new expanded standard events in your destination, you will need to push them in the data layer. Begin on your website and right-click on the screen. An additional pop-up menu will appear, click on the "Inspect" tab.
  • An additional window will appear, use the top navigation menu to click on the "Console" tab.
    • (See Figure 4)

Step 2 screenshot

_Figure 4_

Add Standard Events:

  • Once inside of the dev console on your website, call and push the desired event that you have enabled in the destination in the location where you would like the event to trigger.
    • Read this section of the article to view sample events that can be pushed in the data layer for the new expanded standard events.
    • (See Figure 5)

Step 1 screenshot

_Figure 5_

Event Examples:

window.ElevarDataLayer.push({
	event: "dl_complete_quiz",
	event_properties: {
		quiz_result: "result"
	}
});
window.ElevarDataLayer.push({
	event: "dl_add_to_wishlist",
	event_properties: {
		currency_code: "USD",
		products: [
        {
          id: "45565298049186",
          name: "The Collection Snowboard: Liquid",
          brand: "Hydrogen Vendor",
          category: "snowboard",
          variant: "Default Title",
          price: "749.95",
          list: "/collections/all",
          product_id: "8688105324706",
          variant_id: "45565298049186",
          compare_at_price: "0.00",
          image: "https://katieb-testing.myshopify.com/cdn/shop/files/Main_b13ad453-477c-4ed1-9b3-81f3345adfd6.jpg?v=1749061557"
        }
      ]
	}
}); 
window.ElevarDataLayer.push({
	event: "dl_customize_item",
	event_properties: {
		currency_code: "USD",
		products: [
        {
          id: "45565298049186",
          name: "The Collection Snowboard: Liquid",
          brand: "Hydrogen Vendor",
          category: "snowboard",
          variant: "Default Title",
          price: "749.95",
          list: "/collections/all",
          product_id: "8688105324706",
          variant_id: "45565298049186",
          compare_at_price: "0.00",
          image: "https://katieb-testing.myshopify.com/cdn/shop/files/Main_b13ad453-477c-4ed1-9b43-81f3345adfd6.jpg?v=1749061557"
        }
      ]
	}
}); 
window.ElevarDataLayer.push({
	event: "dl_start_trial",
	event_properties: {
		pltv: "250",
		value: "50",
		currency_code: "USD"
	}
});
window.ElevarDataLayer.push({
	event: "dl_find_location",
	event_properties: {
		store_location: "Store B"
	}
});
window.ElevarDataLayer.push({
	event: "dl_schedule",
	event_properties: {
		value: "50",
		currency_code: "USD"
	}
});